Thursday, April 28, 2011

Do They Sell Uggs At Marshalls?

Mail On New Weekly magazine (group Epensa)


Epensa The group - which agglomerate to newspapers as well known as Mail, EYE, Aha and the Bocón - launched a magazine through E-called nothing more and nothing less than Weekly Mail. This magazine, which today April 28, 2011 was distributed free, leaves me satisfied, although in principle have had certain objections for various reasons which I will detail shortly.

If bad memory, the Weekly Mail advertising began running last week and a half, creating among readers of the Daily Mail and untamed emotion that would finally and related materiel to our thinking. However, one day before the price I am particularly disappointed because I thought at first it would be a direct competitor of the Sunday magazine, which comes in the newspaper La Repubblica (S/2.50). So So I waited, and not to many minds, on Thursday 28, when it handed over free of charge (at least I see you once, I thought).

I guess they have done their respective studies, and no doubt the ability of working in Epensa, but I think I had a bad perception of the public who normally read mail. I do not know if the average reader of this newspaper may acquire this new magazine, but justifies its price (for the material, quality and other information) may not reach the hands of people who saw a Daily Mail seriously under price. At least I consider myself middle class, I can make some effort, however, I about others (the people), more so when we are at a crucial time.

If you stop to think, and there are magazines that deal with the myriad details of an error of Ollanta Humala and the danger of his candidacy: Masks, Peru American Economy, Economic and Power Week. All over 15 soles and public generally is one that is interested in politics and the economy, which already has a base and showing some willingness to learn about such controversial topics and humorous as the Plan of Government of Ghana Peru. Then, Weekly Mail comes this distinguished audience and Sunday (The Republic) is sickening the minds of some unwary who read the magazine as if the Bible (when it should be a further means of improving an opinion or position) and not have a deeply rooted ideology but by the investment warrants to purchase, for example, Masks, Power or Mail Weekly (now). And clarification, the question is not "good costs" that you can not tell the "great mass" that-God forbid-you can choose to Ollanta Humala on 5 next.

In any case, since the magazine began its publication, I must emphasize, first, the material, the quality of information, the only op-ed (missed more), data, good design and others. Although, of course, always improving and preventing errors (page 38 and 39, for example) so that market fight not so large that represent the sectors A, B and, hopefully, the C (territory of the Sunday magazine .)

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